Post by account_disabled on Dec 20, 2023 8:02:39 GMT
In 1865, Jules Bel decided to found a traditional Gruyere cheese company in the small French town of Orgelet. Years later, León Bel , with the help of the Swiss Grafs family, started his own brand, and in 1921 the Laughing Cow cheese was born in France . Cheese triangles had a great impact on the market because the portions came individually and were easy to transport. After 100 years of life, The Laughing Cow wanted to celebrate its anniversary with a manifesto and a campaign called "Choose to Laugh" . The brand has defended the power of laughter as an element that helps us make our burdens lighter and face adversity throughout its history.
For this reason, now that it has been a century since its birth , the company emphasizes that laughter must become a universal language that is capable of uniting generations and transforming people's lives. With Phone Number List this purpose on the horizon, the company has collaborated again with the Theodora Foundation to help the Smile Doctors , who visit children's hospitals throughout Spain to bring hope to the little ones who need it most. To be part of this initiative you only have to access the birthday platform or use its fun Instagram filter and record a laugh, which will be directly transformed into a donation . The campaign will have 360º.
Communication with a presence on television, digital and point of sale with a special edition in packs and outdoors, with well-known faces such as Samantha Vallejo-Nájera , who repeats as brand ambassador in all her profiles. «On our 100th anniversary we couldn't think of anything better than giving back to families how much they have contributed to us in this century of history. With our campaign we demonstrate the firm purpose of the brand and commitment to society, through collaboration with experts in laughter: the Doctors Smiles of the Theodora Foundation," says Lara Borrajo , marketing director of Bel, the group to which La belongs. Laughing cow.
For this reason, now that it has been a century since its birth , the company emphasizes that laughter must become a universal language that is capable of uniting generations and transforming people's lives. With Phone Number List this purpose on the horizon, the company has collaborated again with the Theodora Foundation to help the Smile Doctors , who visit children's hospitals throughout Spain to bring hope to the little ones who need it most. To be part of this initiative you only have to access the birthday platform or use its fun Instagram filter and record a laugh, which will be directly transformed into a donation . The campaign will have 360º.
Communication with a presence on television, digital and point of sale with a special edition in packs and outdoors, with well-known faces such as Samantha Vallejo-Nájera , who repeats as brand ambassador in all her profiles. «On our 100th anniversary we couldn't think of anything better than giving back to families how much they have contributed to us in this century of history. With our campaign we demonstrate the firm purpose of the brand and commitment to society, through collaboration with experts in laughter: the Doctors Smiles of the Theodora Foundation," says Lara Borrajo , marketing director of Bel, the group to which La belongs. Laughing cow.