Post by account_disabled on Jan 22, 2024 4:09:46 GMT
The more your page meets the user’s expectations, the higher the chance of conversion. And dynamic substitution of text on the site will help with this. Read how to set it up for free, without involving programmers or additional costs for special services - everything is implemented through Google Tag Manager. Diana Pavlova, PPC specialist at Ringostat , shares her experience . Reading time 4 minutes What is dynamic content Setting up Google Tag Manager Step 1: Create Variables Step 2: creating an activator Step 3: Create a Tag conclusions What is dynamic content Dynamic content is a change in information on a website that occurs depending on certain conditions.
It may Fax Lists concern the title, description, part of the text, etc. Changing the content on the site will help make the page more relevant to the user and thus have a positive impact on conversion rates. Dynamic content can be useful when promoting advertising campaigns for which you can set up substitution of headlines for keywords. This substitution will occur thanks to URL parameters - UTM tags that need to be added to your advertisements. But before this, it is necessary to carry out certain settings in GTM, which are discussed below. Setting up Google Tag Manager Let's look at the setup using Ringostat as an example. One of our products is a virtual PBX . Users usually search for it using quite different queries.
For example: “virtual telephony”, “virtual PBX”, “SIP telephony” or “IP telephony” and the like. It is clear that the user would like to see on the site exactly what he Googled. Therefore, dynamic content substitution is very useful for us to adapt the title to different requests. 🔥Get more leads and boost your sales Increase the effectiveness of advertising with Ringostat and control how managers receive calls 👉Test for free Step 1: Create Variables First you need to create a variable with type "URL". To do this, go to GTM and click on “Variables”. How to set up dynamic content substitution step by step, creating a variable Now let's move on to creating: Any variable name will do - in our example it is “param .
It may Fax Lists concern the title, description, part of the text, etc. Changing the content on the site will help make the page more relevant to the user and thus have a positive impact on conversion rates. Dynamic content can be useful when promoting advertising campaigns for which you can set up substitution of headlines for keywords. This substitution will occur thanks to URL parameters - UTM tags that need to be added to your advertisements. But before this, it is necessary to carry out certain settings in GTM, which are discussed below. Setting up Google Tag Manager Let's look at the setup using Ringostat as an example. One of our products is a virtual PBX . Users usually search for it using quite different queries.
For example: “virtual telephony”, “virtual PBX”, “SIP telephony” or “IP telephony” and the like. It is clear that the user would like to see on the site exactly what he Googled. Therefore, dynamic content substitution is very useful for us to adapt the title to different requests. 🔥Get more leads and boost your sales Increase the effectiveness of advertising with Ringostat and control how managers receive calls 👉Test for free Step 1: Create Variables First you need to create a variable with type "URL". To do this, go to GTM and click on “Variables”. How to set up dynamic content substitution step by step, creating a variable Now let's move on to creating: Any variable name will do - in our example it is “param .