Post by alicebapary717 on Feb 17, 2024 4:49:16 GMT
Gillette's commercial aimed at combating unacceptable male behavior and "toxic masculinity" received mixed reviews from the public and caused a lot of controversy, however, it collected millions of views. Part of the audience was outraged by the demonstration of men from the negative side. In particular, the American actor James Wood commented that supporting the campaign calling "men are terrible" is unacceptable and promised to boycott Gillette products. Some public figures (journalist and writer Mona Charen, lawyer Bernice King), on the contrary, praised the video. Hyundai — Pipe Job The advertisement of Hyundai cars also turned into a scandal. In the plot of the video, there is a man who tries to commit suicide.
The ad drew a lot of criticism for downplaying suicides, and Hyundai Motor Europe had to issue a public apology. Nike – Just Do It Nike regularly invests millions of budgets in advertising campaigns with famous athletes. In 2018, American football player Colin Kaepernick Australia Email List became the face of the brand, known at the time for his refusal to sing the US national anthem. The ad showed support for young athletes. And although the message was positive, many users of social networks did not like the choice of the representative of Nike. Some even demonstratively burned the brand's products and called for a boycott with the hashtag #BoycottNike. However, sales of Nike, on the contrary, increased.
Dove — Before-After Dove, which promotes a positive attitude towards its appearance, provoked a lot of hate in 2017, the reason for which is an ambiguous racial message. The poster featured a black woman who, after using Dove shower gel, takes off her T-shirt and turns white. Although the photo was only posted on Facebook, it caused a frenzy and a wave of criticism towards the brand. Dove quickly responded to the audience's outrage, recognized the inappropriateness of the ad and removed it. Dove advertisement Dzherela photo: @naytemua H&M – Coolest Monkey In The Jungle The well-known clothing brand H&M was also accused of racism in 2018, but the reason was not an advertising publication, but an unfortunate photo in the product card of the online store.
The ad drew a lot of criticism for downplaying suicides, and Hyundai Motor Europe had to issue a public apology. Nike – Just Do It Nike regularly invests millions of budgets in advertising campaigns with famous athletes. In 2018, American football player Colin Kaepernick Australia Email List became the face of the brand, known at the time for his refusal to sing the US national anthem. The ad showed support for young athletes. And although the message was positive, many users of social networks did not like the choice of the representative of Nike. Some even demonstratively burned the brand's products and called for a boycott with the hashtag #BoycottNike. However, sales of Nike, on the contrary, increased.
Dove — Before-After Dove, which promotes a positive attitude towards its appearance, provoked a lot of hate in 2017, the reason for which is an ambiguous racial message. The poster featured a black woman who, after using Dove shower gel, takes off her T-shirt and turns white. Although the photo was only posted on Facebook, it caused a frenzy and a wave of criticism towards the brand. Dove quickly responded to the audience's outrage, recognized the inappropriateness of the ad and removed it. Dove advertisement Dzherela photo: @naytemua H&M – Coolest Monkey In The Jungle The well-known clothing brand H&M was also accused of racism in 2018, but the reason was not an advertising publication, but an unfortunate photo in the product card of the online store.