Post by account_disabled on Feb 17, 2024 9:19:00 GMT
Meanwhile, roughly 90% of people assume that testimonials found inside of marketing messages are “made up.” In other words, while they might trust reviews on an Amazon product page or some other non-sales platform, most consumers do not trust testimonials when they see them on landing pages. How do we deal with these trust issues as marketers? Are “Celebrities” The Answer? According to research by Nielson, 68% of consumers trust consumer opinions posted online. At first, ” should be more effective than celebrity endorsements. Unfortunately, this rationale breaks down as soon as we stop talking about “reviews” and start talking about “testimonials.
In fact, testimonials in general are often overrated. testimonials either Buy TG Database aren’t authoritative enough, or they aren’t trustworthy enough. This is where “celebrity” can be somewhat helpful. That said, we have to be careful with what we mean by that. landing-page-testimonials-arrington Here’s an example. Neil Patel was able to double his conversions by sharing testimonials from big brands, as opposed to testimonials from medium-sized businesses.
QuickSprout still uses a floating box of Michael Arrington from TechCrunch to draw conversions. But it’s important to note that Michael Arrington isn’t just saying “QuickSprout is great and they made me really happy.” He’s getting very specific: He’s giving specific numbers and time frames, which makes the testimonial far more trustworthy. It’s not just about TechCrunch endorsing QuickSprout. It’s about QuickSprout producing results for TechCrunch. This assures us that Michael Arrington is genuinely pleased with the experience, rather than leaving us with the impression that Neil Patel gave him some money to say something nice about QuickSprout. A lack of specificity isn’t the only problem you might run into.
In fact, testimonials in general are often overrated. testimonials either Buy TG Database aren’t authoritative enough, or they aren’t trustworthy enough. This is where “celebrity” can be somewhat helpful. That said, we have to be careful with what we mean by that. landing-page-testimonials-arrington Here’s an example. Neil Patel was able to double his conversions by sharing testimonials from big brands, as opposed to testimonials from medium-sized businesses.
QuickSprout still uses a floating box of Michael Arrington from TechCrunch to draw conversions. But it’s important to note that Michael Arrington isn’t just saying “QuickSprout is great and they made me really happy.” He’s getting very specific: He’s giving specific numbers and time frames, which makes the testimonial far more trustworthy. It’s not just about TechCrunch endorsing QuickSprout. It’s about QuickSprout producing results for TechCrunch. This assures us that Michael Arrington is genuinely pleased with the experience, rather than leaving us with the impression that Neil Patel gave him some money to say something nice about QuickSprout. A lack of specificity isn’t the only problem you might run into.