Email distribution function The MA tool is also

actions and reactions . When SFA and MA are linked, sales staff can check the scoring information from MA on SFA and work efficiently when developing new business or re-approaching lost orders. Masu. ・ equipped with an email distribution function that sends information by area and leads' purchasing intentions . There are various types of email distribution tools , and there are also low-cost tools that specialize only in email distribution . There are two major advantages to using the MA tool's email delivery function . One is the ability to perform segmentation using SFA tools . 

By synchronizing all the information registered in the SFA tool with the purchase intent based on the above scoring , you can use it as is for email distribution segments . In addition to relatively simple segmentation such latestdatabase.com as by prefecture , it is also possible to segment only those sales representatives who have been checked as prospective using the SFA tool . The other is triggered email. Trigger email refers to a system that automatically sends emails based on the actions of potential customers . 

When a prospective customer downloads materials from a website , loses an order as a result of a business negotiation , receives a phone call, etc., send an email with content that matches the customer's behavior at the right time by referring to the registered information in the SFA tool. I can. ・In-house alert function Alert emails can be sent to sales staff based on the opening of emails or web activity by prospective customers or existing customers . At that time, by setting various conditions , you can create emails that your sales representatives want to receive . For example, if you are using a service with an annual contract from another company and have entered the