Post by account_disabled on Feb 25, 2024 3:35:02 GMT
Rinaldo Zambello, CEO and Sales Manager of NUR Digital Marketing , was a guest at our Digital Brunches. A company founded in 1999 that works in the field of Marketing Automation in the B2B and B2C market at a national and international level. An entrepreneur driven by passion and the desire to always discover something new. Importance of data Data culture is not well established and present in the logic of many Italian companies. But the trend for the future confirms their importance: data is a corporate asset that should not be underestimated . Adopting a data-driven strategy is essential for a business. In fact, poor database management can lead to a waste of important resources.
Reading certain statistics allows you to make thoughtful and reasoned Chinese Europe Phone Number List decisions in achieving pre-established objectives . Marketing Automation Data, through its own strength, is able to enrich Marketing Automation : a technology that allows you to automate and optimize certain situations with extreme speed. Jeenius is the Marketing Automation platform created by NUR Digital Marketing. For the B2C market the company has followed 3 steps: Introduction of a newsletter platform Automations in the e-commerce sector so as not to miss sales opportunities (customer who leaves the product cart pending and then exits. This represents a lost sales opportunity that must be managed by soliciting the user through promos , remider, news) Development of an artificial intelligence algorithm capable of profiling the various users and managing them autonomously Workflows , on the other hand, are another application of Marketing Automation used especially in B2B companies : it is important to manage hot contacts but we must not forget about cold contacts which could become sales opportunities.
Do you want to know more about Marketing Automation? Listen to the Digital Brunch together with Rinaldo Zambello and write to us if you want to join the Digital Brunch Community.If you can't measure it, you can't manage it” Robert Kaplan and David Norton How do you measure the outcome of a phone call? Can you give a value to the last meeting or video call you had with a potential customer? Do you know at what point in the bridge the relationship with a contact you are managing broke down? If you want to answer these questions, leave us a comment , otherwise wait for the next article and continue following us .
Reading certain statistics allows you to make thoughtful and reasoned Chinese Europe Phone Number List decisions in achieving pre-established objectives . Marketing Automation Data, through its own strength, is able to enrich Marketing Automation : a technology that allows you to automate and optimize certain situations with extreme speed. Jeenius is the Marketing Automation platform created by NUR Digital Marketing. For the B2C market the company has followed 3 steps: Introduction of a newsletter platform Automations in the e-commerce sector so as not to miss sales opportunities (customer who leaves the product cart pending and then exits. This represents a lost sales opportunity that must be managed by soliciting the user through promos , remider, news) Development of an artificial intelligence algorithm capable of profiling the various users and managing them autonomously Workflows , on the other hand, are another application of Marketing Automation used especially in B2B companies : it is important to manage hot contacts but we must not forget about cold contacts which could become sales opportunities.
Do you want to know more about Marketing Automation? Listen to the Digital Brunch together with Rinaldo Zambello and write to us if you want to join the Digital Brunch Community.If you can't measure it, you can't manage it” Robert Kaplan and David Norton How do you measure the outcome of a phone call? Can you give a value to the last meeting or video call you had with a potential customer? Do you know at what point in the bridge the relationship with a contact you are managing broke down? If you want to answer these questions, leave us a comment , otherwise wait for the next article and continue following us .